About us
How it all began
In late 2023, Alaska was born out of a real need: to find efficient and affordable ways to improve physical recovery and daily well-being. It all started with the search for methods that would help improve performance in training and in routine – and that's where cold therapy came into play.
We quickly realized the benefits that ice baths could bring to our health, performance and daily mood. However, finding affordable, practical and quality products for an effective therapy proved to be a challenge. That's why two friends decided to create their own solution, deepening their knowledge about this therapy and its benefits, to ensure that they could help other people achieve the best results.
A Positive Reaction From Day One
Since the launch of our first products, the response has been immediate. Professional athletes , exercisers and people looking for a way to improve their quality of life have started to reach out to us, wanting a way to optimize their recovery. This positive response has encouraged us to develop more products, to help everyone benefit from a better and more efficient recovery .
Our Mission of Continuous Improvement
Our goal is clear: to develop products that make recovery accessible to everyone . With a focus on quality, efficiency and user experience, we have expanded our product range to provide innovative solutions that help improve physical and mental well-being .
Our mission is to ensure that each person who follows us can achieve the best results in their journey of recovery and improved well-being.
We want recovery to be part of everyone's daily routine, promoting health, performance and quality of life . We continue to innovate, listen to our customers, and offer products that really make a difference.
Your recovery. Our mission.
